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No Market This Weekend, Just Chaos and Fairy Creatures
No market this weekend means the studio has officially descended into yarn piles, fairy creature concepts, lace experiments, and lavishly unnecessary magical details. Come peek behind the scenes while Hex & Hook starts dreaming up its next strange little creations
Jamie Markell
5/13/20262 min read


Thereâs something very strange about the weeks without markets.
The second I donât have a countdown hanging over my head, I somehow become both completely directionless and absolutely overloaded with ideas at the same time. I have to say, market-less weeks are very unhinged moments in time!
For months now it has felt like every spare second has gone into preparing for the next event. Crocheting late at night. Packing the car. Untangling fairy lights. Realizing I somehow own 700 wooden crates and still not enough display space.
And then suddenly⌠nothing urgent.
No market this weekend.
No booth setup.
No trying to finish âjust one more plushieâ at 2am while questioning every life choice that led me there. đ
And honestly, this is usually when the weird notions start showing up. Give me a little free time, and my mind wanders to fantastical lands, idea after idea flooding my brain.
Not practical ideas.
Not âthis would probably sell wellâ ideas.
I mean things like:
âWhat if I made a cabbage rose fairy?â
I'm not talking about a flower-themed fairy. Not even a fairy inspired by flowers.
But a full strange little garden creature with giant layered rose petals and mossy green details like she crawled directly out of an overgrown cottage garden and has very strong opinions about stepping on moss.
And then my brain immediately follows that with:
âOk but what if I made a mermaid with a giant swishy lace-and-tulle tail covered in pearls?â
This is not a sensible mermaid. She is a most dramatic one. A beautiful creature with a Fantasia inspired swishy goldfish tailed mermaid (iykyk!). The kind of mermaid 12 year old me would have stared at like sheâd just discovered actual treasure.
Which, to tell the truth, has become a pretty solid creative compass for me lately. If younger me would have completely lost her mind over it, Iâm probably headed in the right direction.
Another thing...right now I just cannot stop thinking about magic wands.
Lavishly frilly fairy wands covered in ribbons and lace and tiny details that serve absolutely no practical purpose except making someone feel like they accidentally wandered into an enchanted garden party. Definitely not plastic princess wands from Target, but the kind of wands that little me would have frolicked with under my grandma's tulip tree, desperately wishing I had fairy wings so I could fly away to an enchanted land.
Aaand...this is how I end up surrounded by ribbon samples and beads while aggressively explaining imaginary creatures to my family like this is a completely normal business strategy!
At the moment, my workspace mostly looks like:
yarn piled in questionable locations
beads actively trying to escape onto the floor
half-tested color palettes
sketches that only make sense to me
and at least one plushie staring at me while I try to decide if it needs more lace (they always need more lace!)
And honestly? I kind of love this part.
Not because itâs organized. It absolutely is not. But because this is the stage where Hex & Hook starts feeling really alive again. The magic doesn't happen when everything is perfectly photographed, or the inventory is neatly tagged. Not even when the booth is fully set up.
It's this part.
The strange idea part.
The âwait⌠but what if I added wings?â part. (I could happily add wings to just about anything)
The sitting in a pile of yarn while fairy movie soundtracks play in the background part.
I think every plushie starts as a tiny spark of wonder first.
And right now, our studio is starting to sparkle again.
